Clementine, SPSS' enterprise-strength data mining workbench, helps businesses improve the profitability of customer relationships through in-depth understanding of data. Organizations use the insight gained from Clementine to retain profitable customers, identify up- and cross-selling opportunities, attract new customers, detect fraud, reduce risk and improve government service delivery. Clementine can help businesses better understand their customers' online behavior.
Clementine 6.0 was the first version to offer a Web mining application template. Organizations can use this template to get a jump-start on their Web mining project. Clementine now also includes a data mapping tool to aid users in applying the templates to their own data. In addition to the Web mining application template, Clementine also has a template for use with telecommunications data mining projects. Called "CATs," (Clemetine Application Templates) these tools provide end users with collections of pre-built streams, sample data and user guides designed for specific applications.
The latest CAT, made available with Clemetine 6.5, is tailored to CRM usage. The CRM CAT simplifies CRM related data collection by providing a "roadmap" for the implementation of an organization's CRM related data mining strategies.
Clemetine is available now. Contact SPSS for further information.
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